The Friendly Toast brings playful brunch to Concord

The public verdict

With a 4.4 Google rating from 157 reviews, The Friendly Toast’s Concord location has made a favorable early impression. Public feedback most often praises the creative breakfast menu, upbeat service and colorful setting. This is not presented as a quiet, traditional breakfast counter. Diners describe something more polished and playful, combining an old-school diner influence with modern brunch energy.

The overall pattern is positive rather than flawless. Several reviewers report excellent meals and attentive servers, while others note small but significant execution issues. Overly salty fries and cocktails that tasted too sweet were enough to go unfinished in one account. Another diner considered the food very good, though not exceptional. That mix fits the rating: broadly reliable and appealing, with room for greater consistency.

Food and drinks

Breakfast favorites receive some of the clearest praise. Pancakes are described as delicious, while the French toast stands out for its thick cut and satisfying texture. Bacon and home fries also earn approval, including a report that both were cooked or seasoned particularly well.

Benedicts appear to be one of the safer starting points. More than one review praises them, including a favorable mention of the Irish Benedict. Diners looking beyond standard breakfast choices also report enjoying the Sklarmageddon, The Hot Chick and street tacos. Pepita seeds on the Sklarmageddon were singled out as a welcome addition, suggesting that the kitchen’s more unusual garnishes can contribute something meaningful rather than merely decorate the plate.

Drinks produce a less consistent response. A caffeine-focused cold coffee flight was called delicious, and another flight drew praise for a fresh cucumber option. Conversely, one party found its cocktails too sugary to finish. The drinks may suit guests who like sweeter, more elaborate brunch beverages, but preferences clearly vary.

Room and service

Atmosphere is a major part of the draw. Reviews repeatedly mention cool decor, varied artwork and a fun blend of old-school and modern styling. Seating is described as comfortable, and even a table near the kitchen did not spoil one group’s experience.

The tradeoff is volume. High ceilings and a busy brunch crowd can make the dining room noisier than an average breakfast restaurant. Guests seeking a hushed morning meal may find the energy distracting, while groups looking for a lively weekend setting are more likely to appreciate it.

Service receives notably consistent praise. Hosts and servers are described as friendly, polite, informed and attentive. Reviewers also mention staff handling special requests, checking in appropriately and delivering the bill without delay.

Best reason to go

The Friendly Toast works best when brunch is meant to feel like an outing rather than a quick plate of eggs. Its strengths are personality, broad menu appeal and engaged service. Sunday waits can occur, although one reviewed visit involved only a short delay and a text when the table was ready. Based on the available ratings and reviews, it is a strong Concord brunch option, especially for diners who prioritize creative choices and atmosphere over quiet simplicity.