Custer Deli brings New York-style sandwiches to Custer

First, a location clarification

Despite the supplied city and state identifying Custer, North Dakota, the public reviews provided consistently describe this deli as being in Custer, South Dakota. They refer to a South Dakota stop, regional travel and visits to Custer. Anyone planning a trip should verify the address before setting out, particularly because the two locations are in different states.

Based on the available review sample, Custer Deli is a casual, family-run shop with a clear New York-style identity. It carries a 4.7 Google rating from 261 reviews, and the recurring praise is unusually focused: freshly prepared sandwiches, good ingredients, generous portions and personable service.

What diners consistently like

Sandwiches are the main attraction. Multiple reviewers describe them as fresh, delicious and generously made, with one noting that meats were sliced for each order. That made-to-order detail supports the impression of a proper deli rather than a convenience stop built around premade food.

The strongest specific recommendation in the supplied reviews is the Spicy Pastrami. One diner praised its combination of pastrami, mustard, cherry peppers and fresh bread, emphasizing how well the individual ingredients worked together. It is only one account, so it should not be treated as a universal consensus, but it offers the clearest picture of the deli’s style: substantial, assertively flavored and grounded in familiar deli ingredients.

Quality is another repeated theme. Reviewers mention fresh flavors and high-quality ingredients rather than elaborate presentation. One traveler even noted that the available photos seemed underwhelming before the visit, only to find that the food exceeded expectations. The takeaway is that Custer Deli appears to put more emphasis on the sandwich itself than on polished online imagery.

Service and atmosphere

Public feedback also gives the place a warm, personal character. Reviewers repeatedly describe it as family owned and mention friendly interactions with the people preparing the food. A longtime customer highlights reliable food, welcoming service and an atmosphere filled with appetizing deli aromas.

That consistency matters in a tourist-oriented area, where many diners are stopping before continuing a road trip or fitting in one last meal before leaving town. Several reviews frame the deli as a memorable vacation food stop, while the longtime customer’s comments suggest that it also maintains a loyal local following.

Overall verdict

Custer Deli looks best suited to travelers and residents seeking a filling, freshly assembled lunch rather than a formal sit-down experience. The pricing is mid range, and the generous construction described by reviewers may help it feel worthwhile.

The evidence supplied is narrow but coherent. Diners repeatedly return to the same strengths: fresh ingredients, substantial sandwiches, sliced-to-order meat and friendly family service. The online photos may not make the strongest first impression, but the public feedback suggests the food performs considerably better in person. For a New York-style deli sandwich in Custer, South Dakota, this appears to be one of the more dependable stops to consider.